PG Software solutions blog

Communication is an important part of our life. We use any tool to get connected with people. Old ways don’t work as effective as online tools any more. Mentality being changed, social networking market is growing rapidly replacing TV, print media, phone, post cards.

We go to social networks every day to see what our friends are doing, check on photos and meet new people. The level of unnecessary noise is too high though at such communities. Niche social networking is now the more effective way addressing the needs of your crowd.

That’s why getting into social networking market is easy nowadays. If you need to start your own community site, just get a ready-made community building software and you’ll be up and running within 24 hours. You can check social networking script from PilotGroup – PG SocialBiz. Read the rest of this entry »

Online dating industry is changing and software side is changing, echoing the business demands. New types of communication means like speed dating and social networks crowd the scene. “Online dating” itself is painted black and ineffective by social media. Though still a lot of young people meet online and start dating afterwards. This means online dating itself became faster, more efficient and effective.

Indeed, social networking and dating have made a true blend resulting in community sites where people have fun and meet new members in a more relaxed atmosphere. Online dating web sites provide more entertainment to its members now. Free dating web sites give more value due to their database size.

Social dating web sites became niche oriented and as a result multiplied. Software vendors try to help startups to stand out in a crowd. The new version of PG Dating Pro, which was released this May, took active actions towards it. Read the rest of this entry »

New version of PG Events software – PG Events 2011 is released!

Being initially developed as event registration software, PG Events was extended to an Event Portal where both site members and administrator create events. Events publication by site members can be enabled or disabled, set free or paid.

Improvements in event description:

- Time-zone choice;

- Specification of program file name;

- Max number of tickets for an event;

- A drop-down to purchase several tickets at a time; Read the rest of this entry »

Enterprises and big companies are using social networking to keep in touch with clients, attract new customers, promote their brand and form communities. Public social networks are not very suitable for this as a corporation basically advertises someone else, trying to attract thousands of people to fan pages or into groups. At the end of the day, you do not own the database of your fan club, cannot export it. This may be a problem created later in the time

There are many issues to be addressed here: data security, brand promotion and growth possibilities. Public social networks do not allow that. The smartest solution is to own a social networking website and start building your own enterprise community there. You have a database, all you need is a set of options users would expect at any community site: profiles, registrations, user walls and connections, blogs, comments, uploads and galleries.

Ready-made enterprise social networking software PG SocialPrise has it all. It’s not a public social network or “software as a service” offer. It’s a turnkey enterprise community building software. The best thing is that you pay only once and can install your site anywhere you need: corporate servers or usual hosting. You have access to the source code and data, can manage users and site settings easily from online. Free support and installation are always there for you. Your enterprise community site is up and running, secure and available for modifications. Content is totally controlled. Brand is remembered and recognized.

There are also cases when corporation has several branches all over the world. Company professionals need to exchange experience and communicate to perform better. You can use professional social networks like LinkedIn for that, but it does not allow you to create a secure space for negotiations, planning and day-to-day training. PG SocialPrise has something for that too.

You can set up enterprise social networking website on the same terms listed above and add private community mode to limit site access to employees only. In addition, choose a special enterprise style template to appeal to your staff. Then you may be interested to specify a networking group for each person for better communication. As a result, you’ll have your own private social network within a company/corporation, still keeping your employees off public social networks such like Facebook.

Everything can be done at a fraction of costs and very quickly, keeping you fully in charge of your enterprise social networking site. Besides, you do not have to know or learn programming. Free professional support team is ready to answer your questions any time in live chat, via phone or email. You can also try the software for free installing a trial version on your server or on your own PC.

Social networking definitely gives a huge boost to your business gathering people around your brand, building loyalty and increasing sales. It’s something you should consider when making a new marketing plan. Use social media and marketing to drive traffic to your social networking website and not to someone else’s and profit from it!

Coverage of latest online video advertising trends and formats. Learn how to advertise and what’s the best solution for your video sharing website – Youtube clone.

Video will be on all websites. It’s no longer just an entertainment on a video sharing website. It has become an effective tool for marketing, instruction, conveying information of all kinds.

• e-Commerce leaders Amazon and Zappos encourage users to share video reviews. Per Zappos video experience increase sales 6% to 30%.
• More and more job seekers upload video resumes online for prospective employers review. Video resumes increase odds in getting hired to at least a 30%.
• Wikipedia announced rolling out videos soon. Read the rest of this entry »

There are currently over 300 websites like YouTube on the Internet and the number continues to grow. No wonder. In the past few years, the technological development and the advent of Internet have made life easier and more comfortable. With everything from our cell phones to laptops to keychain trinkets coming sporting video cameras these days, more and more people are capturing and sharing digital video.

CISCO is forecasting video to dominate global IP traffic in the coming years with major jumps:

- By 2014, the sum of all forms of video (TV, VoD, Internet video, and peer-to-peer) will continue to exceed 91 percent of global consumer traffic.

- Global Internet video traffic will surpass global peer-to-peer traffic by the end of 2010. For the first time in the last 10 years, peer-to-peer traffic will not be the largest Internet traffic type. Read the rest of this entry »

Social Networking is all about relationship. People want to see people they may know or old friends and follow their life. Dating sites do not give such an opportunity. That’s why communities are so popular right now on the internet. Any social network features profiles, photos, walls, comments, ratings.

Niche social networking is a way to go for closed or professional communities. Niches offer online entrepreneur a great opportunity to start their own social network and attract the right crowd. There are lots of ways of monetizing your audience: targeted online advertising, additional services, virtual currency & gifts, company pages.

Companies, though, may be cautious about starting their community on a basis of public engine, which is run out of someone’s server. There are reasons for it. First, if you use groups or pages on popular social networks like Facebook or Linked in, you do not own the content and user database. You so to say lease the space. At the end of the day you promote someone else’s brand, not yours. Besides, what happens if that social network crashes one day? SAAS solutions won’t do either (because of monthly fees and not owning the platform). Read the rest of this entry »

Online dating is popular again. The industry offers unlimited opportunities for start ups. PG Dating Pro team is always following the latest trends in the industry. That’s why new version of PG Dating Pro, January 2010 offers big opportunities for all current and future clients.

Niches are on the rise and to help you target them we have implemented convenient tools for banners and quick search form targeting. Special niches are easier to promote and monetize. Now you can start various marketing campaigns on several platforms and track the exact effect from each campaign in your site’s backend. Marketing campaigns section gives you an insight of what is working, what is not by showing clicks, registrations, payments for services and memberships for a single campaign. You can also compare campaigns, or use profit calculator to take a decision if your campaign is working early in the game. Read the rest of this entry »

Date Miami 2011 took place on January 19 – 21, 2011. It’s already the 8th annual Internet Dating Conference. A quick introduction: I’m Elena Kolyasnikova, a project manager for PG Dating software. You might have met me at a conference. I was there representing PG Dating and PG Social networking scripts for the 4th time.

iDate Miami 2011 took place on January 19 – 21, 2011. It’s already the 8th annual Internet Dating Conference. I was there representing PG Dating and PG Social networking scripts for the 4th time. For those who do not know, this event has become the definitive business event for owners and executives in the Online Personals, Professional Matchmaker and Social Networking industry. So in case you have or want to start a dating site, iDate is a perfect place where you can meet all vendors and service providers in one place. We met many interesting people this year in exhibit hall: our partners Userplane, DaoPay, Flashcoms and (hopefully) future partners Scientificmatch, BilltoMobile, CommerceGate, Transparensee and many more. I should mention that there were many reps from payment systems this year – big potential for niche market development for us and our clients!

PG Dating was a “Dating Industry Sponsor” this year at iDate again. There was a very high interest to our dating site platform from perspective clients during all three days of the conference so I was busy making online presentations and answering marketing & technical questions. Moreover, it was very pleasant to meet in person with our current clients at iDate Miami. The number of such is increasing every year and I want to say again “thank you” for your trust and business. It’s always a pleasure serving you!

Also, this year (surprisingly) there were very many new faces at a conference – fresh start ups and venture caps. Lectures were very interesting. One, devoted to latest trends in dating industry, confirmed that everything we were doing for PG Dating Pro is right: mobile versions, niche markets, geo targeting.

I was so busy that I managed to visit only one or two lectures on Social Networking side of the conference, but it was very exciting. Christopher Harvin from “Sanitas International & Barbaricum” basically explained how they work with public views, another speaker mentioned ways to handle wars with strategic communications techniques; how they use social media in the process. Very challenging.

January 19th, there was “Buyers & Sellers” session, where I could not go: dating software vendors are not allowed there. People were selling and buying their online businesses. The next evening (Jan, 20), 2nd annual iDate awards took place. PG Dating Pro was nominated “Best dating software provider” and it was a highlight of the conference for sure. We did not win though… may be next year with your support we will. But it’s the 2nd year in a row PG Dating is among the finalists – something to be proud of too! The awards dinner was very much fun: they had a comedian there to laugh, winners to admire and great food to eat. Then everyone went to Mango’s – best latina club in Miami Beach to my mind. No details here from my part… We were dancing and next day went back to work at a conference.

Last day of the conference ended with final panel debate (as usually with beer and potato chips). Most of the time was spent discussing free vs. paid models for monetizing your dating site. A very important notice here: if there are too many valuable free dating sites, paid sites won’t be able to operate the old way anymore. They will have to make significant changes in their business plans. And I thought: “I’m glad that Dating Pro has options to make site free and charge per services or add memberships…”. Niche dating sites was another topic at a debate. They appear to be the best option for newcomers to enter competitive online dating market now and profit.

You can see a few photos of the event at http://blog.datingpro.com/news/idate-2011-miami-impressions.html.

Daydreaming about starting an event management business? Maybe you have already worked in the events industry and think about working for yourself. Or perhaps your organized meetings in the past and feel it your life’s passion. Both are good reasons for acquiring the profession.

Starting an event management business is similar to starting a relationship – it’s required to possess appropriate skills and follow some important steps to achieve success.

Gain Event Managing Skills and Experience

Scoring a success is based on event manager solid grasp, steady skills and experience: Read the rest of this entry »